Who is godivas target market

Wedding planners and party planners. Current Positioning Godiva will continue to be positioned as a premium confectionary range and priced at a significant premium relative to mass market confectionary brands and even some of the other premium confectionary brands. They focused on chocolate gifting, portraying Godiva as an exclusive luxury.

Godiva still keeps its signature packing- Gold Ballotin French for "small, elegant box of chocolates" but constantly seek to come up with stylish packaging with well thought color combinations.

They also produce seasonal and limited edition chocolates for all major holidays. Our competitors analysis compares Royce and Laurent Bernard as Godiva 2 main competitors in terms of product range, traits of the chocolates, price and channel of distribution. Singapore is a well-known cosmopolitan city that attracts many well paid local and international residents who come from diverse cultures.

With development, comes the attractions of tourism and spending. Hence there are plenty of people who are willing to spend and enjoy the Godiva chocolates both casually or on special occasions.

Targeting behavioral segmentation strategies, aimed at festive seasons and during special occasions like weddings, birthdays and engagements that occur all year round is key. These would further establish Godiva chocolate brands to the average casual consumers. Chocolates have no gender, age or identity. Therefore Godiva chocolates are suitable for all ages, races and cultures of people in Singapore. However the focus group preferred are the premium casual consumers.

Godiva chocolates have traditionally been sold in malls or grocery stores which receive the high-end consumers. In order to entice the interest of the casual consumers, it will be necessary to position Godiva brands on the internet, in magazines and on social media interfaces which offers a modern platforms for consumers to access their preferred Godiva brands at any time.

Godiva chocolates target the wealthy consumers who seek the elite tastes from the available chocolate options. They are not missing the heartbeat of the customers, and know the trends of the market that how could they emotionally influence the purchase decision Vainikka, They want to keep involve their customers, by targeting them emotional or psychology; they are focused to influence the purchase decision.

They directly approach the customers through creative and inspired approaches. Copyright Privacy Policy Contact Us. Introduction to Godiva Chocolate Inc. Related Posts. September 14, Godiva continues to be the leader in the premium confectionery brand worldwide. There are two key markets that Godiva targets, the affluent retail market and the corporate market segment. The affluent retail market caters to customers who have a preference for premium confectionery products and look for something exquisite to indulge.

The corporate segment seeks for gifts for special events such as, weddings and parties.